Lego Farmer Educating on Agriculture
19/12/2017
The internet has been taken by storm by a small Lego farmer who has managed to garner a following of over 13,000 on social media platforms including Instagram, Twitter and Facebook.
The internet has been taken by storm by a small Lego farmer who has managed to garner a following of over 13,000 on social media platforms including Instagram, Twitter and Facebook. The little Lego Farmer is brought to us by 27-year-old Aimee Snowden. Aimee is passionate about agriculture, Lego and photography and her growing social media popularity combines all three facets.It was in late 2014 that she started Little Brick Pastoral as a way to educate people about farming through her images of the Lego farmer on the farm. Ms Snowden notes that she had seen a lot of Lego photography online, but there were no Lego farmers.
She realised that this was an opportunity to educate persons of what goes on a farm in a fun way. Her Lego farmer became a hit, and she was able to reach and teach far more people than she thought possible.
Ms Snowden grew up on a family farm in Tocumwal NSW and used the day to day events on her farm to inspire her photos. She said by posting content from her real farm life it was easy to make her posts relevant and that allowed them to be more popular with the online audience.
Her most significant audience is found on Facebook which she says is made up mostly of people living on a farm or who have had connections to farms in their past. She notes that her Twitter followers are agriculture focused whereas on Instagram the majority of her followers are members of the Lego community and just big fans of all things Lego.
Since she started sharing her photography, her Lego collection has grown immensely. She admitted to even purchasing an entire Lego kit just for one piece. She stated “As we move into a space where more careers in agriculture are being celebrated, I’m working on creating Lego scientists and agronomists too.”
Ms Snowden finds that her Lego Farmer has opened a lot of agriculture doors for her. She is now doing Lego exhibitions and has become the face of farming in many ways. Aimee is currently having conversations about agriculture with people she would never have, had it not been for her little Lego Farmer.
At the 2016 RIRDC Rural Women’s Award for NSW/ACT, she was a finalist and she also received some funding so that she could create resource kits for classrooms in NSW primary schools.
“Young people love being able to watch a seed germinate, which is something that I might have taken for granted, so in the packs, we provide them with that so they can watch their seed grow” she said.
She said that she was happy for the opportunity presented to her to educate the young people and she hopes that her Lego farmer helps her reach more of them.
She hopes that with her little Lego farmer she can dispel the myth of agriculture being about just farming.
